🌱 The Evolution of Meta Ads: How Research and Creative Content Will Be King in 2024 Hey Reader, In 2018, anyone with a decent product could generate sales with just a few Facebook ads. Since then, Facebook and Instagram ads game began to change. Suddenly, media buyers started testing interests, dissecting the audience's digital footprint and hacking the ads manager in any way possible. Over the next 2 years, it became tougher and tougher to replicate scaling with just one ad. You had to start...